GoldMine Benefits for Marketing

Benefits for Marketing

Manage your customer and prospect database

· Define fields to capture, track and act upon specific customer profiles. I.e.;

o Interests

o Products purchased

o Potential products

o Type of business

o Number of employees

o Annual sales

o Income level

· Run reports to quickly analyze information

o Listing by specific profile(s)

o Scheduled activities

o History of activities

o Status or stage of sale

Lead Management

· Import trade show or other leads from standard data sources.

· Assign leads to sales reps

o Easily track field activities

o Generate prospect status and activity reports

· Generate follow up mailings, faxes and e-mails within minutes.

· Use Leads Analysis feature to track results of lead sources

o Apply costs to lead source to determine ROI in seconds

o Which sources generate most leads and sales

· Categorize prospects and run reports on status

o Pending program

o Active / Inactive

o Hot / Warm

o Suspect / Prospect / Customer

Opportunity Management

· View the status, stage, key issues, value and probability of each opportunity

o Anticipated close date

o Lead source

o Key issues

o Key contacts and their role

Automated Follow-up Processes

· Increase Customer Contacts automatically

· Automatically respond to new contacts, schedule follow-up calls

· Email/Letter Templates - Broadcast Commercial Mail, Email, Fax

· Web Import – leads from web site to GoldMine.

· Focus resources on people who are interested

Telemarketing Scripts

· Create branching scripts to guide telemarketers.

· Professional inquiries that automatically log responses into History

· Log responses and instantly analyze script effectiveness

Document Automation –

· Create an on-line library of your product and service information.

o Instantly available to all users.

o Point click edit and deliver

o Broadcast fax or e-mail to targeted contact groups.

· Instant access to all ‘linked’ documents and files from the contact record.

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